Blink Activity | BlinkLearning

A Match these word partnerships to their meanings.

BRAND

1 loyalty
2 image
3 stretching
4 awareness
5 name

a) the title given to a product by the company that makes it
b) using an existing name on another type of product
c) the ideas and beliefs people have about a brand
d) the tendency to always buy a particular brand
e) how familiar people are with a brand (or its logo and slogan)

3 attempts

PRODUCT

6 launch
7 lifecycle
8 range
9 placement
10 endorsement

j) the length of time people continue to buy a product
h) when products are used in films or TV programmes
g) the use of a well-known person to advertise products
f ) the set of products made by a company
i) the introduction of a product to the market

3 attempts

MARKET

11 leader
12 research
13 share
14 challenger
15 segment

m) the best-selling product or brand in a market
l) customers of a similar age, income level or social group
k) the percentage of sales a company has
o) the second best-selling product or brand in a market
n) information about what consumers want or need

3 attempts

B Complete these sentences with word partnerships from Exercise a.

BRAND
1 No one recognises our logo or slogan. We need to spend more on advertising to raise .
2 Consumers who always buy Sony when they need a new TV are showing .
3 A fashion designer who launches his or her own perfume is an example of .
4 The of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive.
PRODUCT
5 George Clooney advertising Nespresso is an example of .
6 A consists of introduction, growth, maturity and decline.
7 Tesco’s wide means that it appeals to all sectors of the UK market.
8 The use of Aston Martin cars and Sony computers in James Bond films are examples of .
MARKET
9 Microsoft is the in computer software.
10 In countries with ageing populations, the over-60s age group is becoming an increasingly important .
11 Pepsi is the in carbonated soft drinks.
12 Focus groups and consumer surveys are ways of conducting .

3 attempts

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Activity A. Unit 1 VOCABULARY

Activity B. Unit 1 VOCABULARY

Activity A. Unit 1 LISTENING

Activity C. Unit 1 READING

Activity A. Unit 1 LANGUAGE REVIEW

Activity B. Unit 1 LANGUAGE REVIEW

Activity C. Unit 1 LANGUAGE REVIEW

Activity B. Unit 1 SKILLS

Activity C. Unit 1 SKILLS